Developing a social media presence is vital for any business in order to build long term relationships, brand awareness, and generate revenue.
What is Social Media?
Social Media is a way for people to communicate online.
Social Media Statistics:
1. 1.19 Billion Active Users Monthly on Facebook. (Source)
2. Twitter is adding 300k users per day (Source)
3. 92% of consumers trust peer recommendations (Source)
4. Smartphone ownership among Americans have risen to 60% (Source)
Why does your business need Social Media?
Based on the statistics above, yes… your customers are on social media! They are interacting with friends and other brands in search for information and recommendations.
What is a Social Media Strategy?
A strategy must include realistic and attainable goals, original content that is interesting and catches your target markets attention, measuring, tracking, and realistic time management. In order to produce results, you must have a content plan and strategy.
In order to create original content that your audience wants to learn about and read you need to understand your target audience! Always remember marketing to everyone is marketing to no one. Content should be based upon your specific target market’s interests.
Identify Your Target Market:
A target market is a particular group of consumers at which a product or service is aimed.
Demographic: Age, Gender, Religion, Race, Nationality, Occupation, Level of Education
Psychographic: Personality, Attitude, Personal Values, Lifestyle, Social Class, Activities, Interests, Opinions
Geographic: Location (Are they local? Where are they from?)
Behavioral: Buyer Readiness, Degree of loyalty to a brand or product
Where, When, and What to Post on Social Media?
Where to post? Instagram, Twitter, Facebook, Pinterest, Tumblr, Google+ (Focus on ONE platform)
What to post?: Giveaways, Sales, Promotions Discounts, Events, Content (Blog Posts, Videos, Podcasts), Quotes, and Products
When to post? Twitter: 15 times per day, Linked In: once a day, Facebook: once a day Instagram: 1-2 times per day, Pinterest: 11 times per day, Google+: 2 times per day
Download Your Content Calendar!
Realistic and attainable goals will keep you focused on your objective.
Examples of Goals Specifically for Instagram:
Increase following by X number of people every month
Increase engagement by X percent every week
Increase website clicks by X number of people every week
Increase email clicks by X amount of people every week
Increase get direction clicks by X amount of people people every week
Increase leads and subscribers by X amount of people every week
Measure and Track Results:
It is important to measure and track your results in order to see where you can improve and which types of posts get more engagement. This will give you a better idea of what to post in the future and which type of content drives more traffic to your website. Track your analytics on a weekly basis. Also, don’t forget to download ‘Google Analytics’ specifically for your website. This will help give you a better idea of who is coming to your website from which platforms.
Use your time wisely. It is not about being on every social network all the time. Focus on one platform. Add valuable content and make an impact.
1. Hootsuite – Scheduling and posting content
2. ShareThis – Add Share Buttons for Your Website
Download Your Content Calendar!
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