SOCIAL MEDIA 101- Download Your Content Calendar

Developing a social media presence is vital for any business in order to build long term relationships, brand awareness, and generate revenue.

What is Social Media?

Social Media is a way for people to communicate online.

Social Media Statistics:

1. 1.19 Billion Active Users Monthly on Facebook. (Source)

2. Twitter is adding 300k users per day (Source)

3. 92% of consumers trust peer recommendations (Source)

4. Smartphone ownership among Americans have risen to 60% (Source)

Why does your business need Social Media?

Based on the statistics above, yes… your customers are on social media! They are interacting with friends and other brands in search for information and recommendations.

What is a Social Media Strategy?

A strategy must include realistic and attainable goals, original content that is interesting and catches your target markets attention, measuring, tracking, and realistic time management. In order to produce results, you must have a content plan and strategy.

Primary Content: 

In order to create original content that your audience wants to learn about and read you need to understand your target audience! Always remember marketing to everyone is marketing to no one. Content should be based upon your specific target market’s interests.

Identify Your Target Market:

A target market is a particular group of consumers at which a product or service is aimed.

  1. Demographic: Age, Gender, Religion, Race, Nationality, Occupation, Level of Education

  2. Psychographic: Personality, Attitude, Personal Values, Lifestyle, Social Class, Activities, Interests, Opinions

  3. Geographic: Location (Are they local? Where are they from?)

  4. Behavioral: Buyer Readiness, Degree of loyalty to a brand or product

Where, When, and What to Post on Social Media?

  1. Where to post? Instagram, Twitter, Facebook, Pinterest, Tumblr, Google+ (Focus on ONE platform)

  2. What to post?: Giveaways, Sales, Promotions Discounts, Events, Content (Blog Posts, Videos, Podcasts), Quotes, and Products

  3. When to post? Twitter: 15 times per day, Linked In: once a day, Facebook: once a day Instagram: 1-2 times per day,  Pinterest: 11 times per day, Google+: 2 times per day

  4. Download Your Content Calendar!

Set Goals:

Realistic and attainable goals will keep you focused on your objective.

Examples of Goals Specifically for Instagram:

  1. Increase following by X number of people every month

  2. Increase engagement by X percent every week

  3. Increase website clicks by X number of people every week

  4. Increase email clicks by X amount of people every week

  5. Increase get direction clicks by X amount of people people every week

  6. Increase leads and subscribers by X amount of people every week

Measure and Track Results:

It is important to measure and track your results in order to see where you can improve and which types of posts get more engagement. This will give you a better idea of what to post in the future and which type of content drives more traffic to your website. Track your analytics on a weekly basis. Also, don’t forget to download ‘Google Analytics’ specifically for your website. This will help give you a better idea of who is coming to your website from which platforms.

Time Management:

Use your time wisely. It is not about being on every social network all the time. Focus on one platform.  Add valuable content and make an impact.

Valuable Resources:

1. Hootsuite – Scheduling and posting content 

2. ShareThis – Add Share Buttons for Your Website

3. Raven, Sendible – Reporting and Tracking Tools

 Download Your Content Calendar!

Similar Blog Posts:

1. 6 Reasons You Should Switch to Fusion 180° Ink

2. Tips for Targeting the High School and College Market to Expand Your Business

3. 5-Step Guide to Identify Your Target Market

 

 

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